If you are talking about the drugstore junk like John Frieda, it doesn't. Though it claims to, in reality it is full of harsh chemicals that actually strip color out. Now Matrix is a salon quality brand and they have a color enhancing line. The products actually have a little bit of dye in them. Not enough to mess anything up, just enough to rally enhance and help you keep the beautiful color. This also keeps it from fading.How does color enhancing shampoo enhance your hair color?
Most of the time color enhancing shampoos have a small bit of colorant in them and it adds that color when you wash, leaving you with a very faint difference, usually it looks more like your hair is healthier and shiner than there is a color change. I think they are great if you need a boost but you still should keep up your coloring routine.
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